Midjourney
Still the reference for art-directed still images. The workflow is less convenient than a normal app, and it is a paid product.
Paid plans. Do not count on a lasting free tier.
Image
Still-image models for art direction, marketing, and teams who need an API.
5 tools
Editorial pick · Editorial
Other tools for this job
Adobe Firefly
The practical pick when you already pay Adobe and you want the company's training-data claim in writing. Pure art direction still trails Midjourney and Flux.
Credits included with some Adobe plans, and also sold on their own.
Flux
The right pick for teams who want image generation in their own product or on their own machines. The wrong pick if you want a polished consumer app.
API pricing and a playground. Some weights are published to run yourself.
Gemini
Worth opening when the work already lives in Google, or when you want image generation in the same chat. Not the first pick for code or a long edit.
Free tier; higher limits sit inside Google's paid AI plans.
Ideogram
The image model to try first when the picture must contain readable text: posters, thumbnails, simple layouts.
Free tier with limits, and paid plans.